Tag Archive: blogosphere

I want attention! Wait, no, I want respect! Wait, no, I want attention!

Posted Aug.04, 2011 under random

This is the cry of the Romanian blogger. For years he’s been begging for attention from the companies, and now that he has it, he does not know how to cope with it and how to deliver. Now he has made up his mind he does not want attention (press releases, party invites, product testing and placement), but respect.

The problem with respect is that 90% of them got where they are by just having a blog, without having something to say.

So, my question is simple: respect for what? What have you done? Do you have something important/relevant to say?

Tags: , ,
1 Comment

Not getting it

Posted Dec.30, 2010 under random

Four years ago, Razvan Varabiescu, head of an online agency, contacted me for an advertising campaign on blogs. I chose some of the blogs i thought fit for the job and ran the first advertising campaign on Romanian blogs. After that, i stayed in touch with the other bloggers and started to ran campaigns on our blogs, sometimes on all of them, sometimes only on a few. The result was a blog network we called Blog20.

Read More »

Tags: , , , , , , ,
Leave a Comment

Over exposure

Posted Nov.19, 2010 under random

avion

Since I left Bucharest (I’ve moved to Berlin, Oradea and now Brasov)  I’ve developed a personal brand strategy. I show up for a few conferences and gigs and people tend to cherish that. I don’t bore people with my presence every time there is an event remotely connected to online, even thought I get invited to most of them (and probably can get in the ones i am not on the list).

It’s understandable to enjoy events, but people will get bored of your presence, especially if you don’t have anything interesting to say.

Tags: ,
Leave a Comment

About online business in Romania

Posted Dec.17, 2009 under random

In Romania, we are used to people shouting as hard as they can about their success. They do this, they do that, they just opened a new interactive agency, they’ve just rolled a new amazing campaign…

Most of it is PR bullshit.

And the people who do stuff do not brag about it too much. Just a few lines in a blog post. Or a short minute at a beer. I don’t like to step into the light and talk too much about how i did this and that. I like to do. Those who want to know, they know. Those who care about the Romanian blogosphere know who i am and what i (can) do. The rest are just bystanders.

Tags: , , ,
1 Comment

About the embargo and the news

Posted Dec.23, 2008 under random

There are 2 major problems with what Mr. Arrington is saying here.

It sucks when the news gets out at the same time. 20 major blogs, the same news, nothing news. I like techcrunch for the news they bring, the news nobody else has. I don’t like the papers that are reporting the same news, without a personal or a documented angle. It’s just empty news.

PR companies need to take responsibility. And give the news to the guys who matter the most. That is why ZF (leading Romanian financial newspaper) gets all the big news, because people know and admit the power of that paper.

After all, how hard can it be to find 20 sites that are the top players on your niche and build a relationship with their editors? That is how it used to be done. Now, in the age of email, nobody cares.

I am a blogger with a journalism background. I get press from companies i never reported on. They know who i am and i know who they are. And i never wrote about them. But maybe sometimes…

It’s not hard to build a business relationship these days. Send an email, invite the editor out to a drink, get to know some basic things about him and that is it. I have 5 different gifts on my desk from PR people  i worked. Out of obligation? Out of false pretend? I don’t know. All i know is that they cared enough to send me a gift, even if a i am a blogger.

And in Romania that is a lot.

Tags: , , , ,
Leave a Comment